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FRUIT ON THE MOVE
Battaglio has since 2004 being sponsoring the Ristese cycling club. One of the leading youth clubs in the field in Piedmont, with the accent always being on the enjoyment of the sport rather than the result. Young athletes are given the opportunity of learning how to socialize with others, sharing healthy values, including those of healthy eating. Battaglio as well as supplying the team with their competitive sportswear and the personalization of the race care, participates in each event offering lots of delicious fruit to the young cyclists.
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Fruit has come a long way .... in the sports sphere also.
Fruit is a highly valuable food. This is the guiding philosophy of Battaglio that it promotes amongst the consumers. The decision to link its name with the world of sport and so become an official supplier of sports competitions organized by the Turin Marathon club for the 2009/10 season is an important opportunity for direct communication with the public at large, and a concrete opportunity of linking its name to some of the most popular sporting events in the local area.
The decision of Battaglio to link its name to the world of sport is the logical progression of a food education programme to which the company has been committed for years. A healthy diet cannot but involve the conscious consumption of fruit and vegetables, and in the world of sport in which personal health and well-being is essential, it becomes the ideal context for reinforcing this important message..
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